Shortlist Became “Courte List” Last Week @ C2-MTL Conference in Montreal
Shortlist became “courte list” in French Canada last week for the premiere of the C2-MTL Conference in Montreal.
Sid Lee of Montreal and Cirque du Soleil had an idea to bring a conference that featured Creativity and Commerce together allowing for an integrated event of business and imagination. Over the course of a few days, high level speakers and panelists included Francis Ford Coppola, Ian Schrager, Arianna Huffington, Robert Wong of Google Creative Lab, Michael Eisner, Sakchin Bessette, as well as performances from Cirque du Soleil, Moby and interactive entertainment from Moment Factory.
Fast Company’s hosted a party featuring a sizeable crowd from their 100 Most Creative People issue. Teressa Iezz of Fast Company hosted a dynamic panel which included the Rachel Schechtman, Founder of Story.
Built from the ground up in the newly named Montreal neighborhood, District of Innovation, there were mazes of interactive displays and experiences that excited and entertained.
Francis Ford Coppola said in during his talk, “the avant-garde of today becomes the wall paper of tomorrow. And after this conference, I personally look forward to the seeing a nicely decorated room in the years to come.”
A big thank you to Moment Factory for hosting Shortlist during the trip! Check out photos from the conference and the trip below!
Shortlist @ Moment Factory and C2-MTL Conference in Montreal
A Brief History of John Baldessari As Told By Moxie’s Henry & Rel
Moxie Pictures’ Henry & Rel never ceases to amaze or entertain. Check out this super fun piece about John Baldessari commissioned by LACMA!
The Shortlist Roster Gets AICP Shortlisted!
Award season is around the corner and the nominations are already pouring in! B-Reel, Tool, Moxie and The Mission have all been recognized as finalists on this years Shortlist for the AICP Show and NEXT Awards! B-Reel and Tool led the pack with SEVEN Finalists each!
Moxie directors Henry & Rel’s Google Chrome spot “Dear Sophie” received several nods for Advertising Excellence/Single Commerical, Editorial, Art Direction as well as a part of Advertising Excellence/Campaign.
The Mission is a finalist in the spec spot category for their all CG Mini Cooper spot. The piece was created in less than two weeks! After finishing an actual Mini spot, using a CG model made for the spot and only in a handful of shots, they decided to do the car model more justice and make their own spot after-hours and on the weekends.
B-Reel racked up a total of seven finalists including NEXT awards Shortlist’s in the Website/Microsite category for, Google Nexus Contraption, Ariel Fashion Shoot, Magnum Pleasure Hunt, Honda: The Experiment and State of Chaos. As well as Product/Integration for Toshiba/Intel “The Inside Experience.
Tool has been shortlisted with finalists for both AICP Show and NEXT Awards including Geordie Stephens directed spot for Help Remedies. Jason Zada directed and concepted, and Interactive Director, Jason Nikel created, Take This Lollipop, the most successful Facebook app of all time and one of the most successful viral campaigns ever, made the Shortlist for Integrated Campaign, Website/Microsite, Cause Marketing, and of course Social.
Another integrated campaign for Craftsman titled “Screw*d” directed by Matt Ogens and Interactive Director, Grant Skinner, was shortlisted in the Social category.
Last but not least for Tool, Mentos Spider Swiper iOS Game App directed and developed by legendary Graeme Devine, was shortlisted in the Mobile category!
A huge congrats to all of the companies and directors for the recognition of their amazing work! We are honored to be a part of the team!
The Mission Can Do Anything!
The Mission kills it again, this time for Wieden Kennedy’s latest Old Spice campaign “I Can Do Anything” directed by Tim Godsall. Check it out below!
PSFK NYC 2012 Recap
(image credit Catalina Kulczar-Marin)
On Friday March 30th I was lucky enough to have a chance to go to the sold out PSFK conference in New York. I wasn’t sure what to expect. I’m a vet to the PSFK circuit. I’ve been to two saloon events and one conference in San Francisco. My experience to date was good. In all honesty, i actually missed a good amount of the SF event (although Joe Gebbia and his Crit Buns were awesome.) That being said, i was really excited to launch into a full day of PSFK NY 2012…and the outcome was nothing short of spectacular. Congrats to Piers and his team for putting on one hell of an event.
I’ve jotted down some of the highlights as i’m sure you don’t want me to bore you with some lengthy blog write up.
B-Reel Launches R&D Unit, “B-Reel Products!”
Tonight @ SXSW, B-Reel will unveil a business oriented, research and development unit of the company called B-Reel Products. The first project they will be showcasing is a race track with mind-controlled race cars!
Read more about B-Reel products below and in this article on FastCo Create!
B-Reel Products will allow the digital production company to conceptualize and develop innovative and commercially well positioned products, platforms, applications and other concepts developed from scratch and without a client. This unit will use the great internal ideas and marketing knowledge of B-Reel’s creative and research teams to proactively turn their ideas into successful products. CEO Anders Wahlquist comments, “We envision B-Reel Products to be the catalyst, the market maker, the information sponge, the curator and the connector.” Riccardo Giraldi will be the first Creative Director of the unit and an EP signing is underway. Set to be located in New York City, B-Reel Products will start its work in the US and work on an international level with sales.
Tool Named A-list Production Company by Creativity!
For the second year in a row, Creativity named Tool of North America one of the top production companies of 2011!! This time from only a pool of ~15 other companies.
Tool was recognized by Creativity for its outstanding live-action, interactive and integrated projects that included: the Facebook stalker experience, Take This Lollipop that garnered 60 million visits in one month and an FWA, Matt Ogen’s integrated campaign Screw*d for Craftsman and Mitsubishi’s “Welcome to the New Normal” and Ellie Gouldings “Lights” interactive music video to name a few.
Check out more in the Creativity article!
B-Reel Named 2011 Production Company of the Year by Creativity!
A huge congrats to our friends at B-Reel for being named 2011 Production Company of the Year by Creativity. Not just interactive, not just film, but production company of the year. Period.
From cutting edge interactive projects (one that took home the top prize at Cannes) to fully integrated campaigns to sexy superbowl spots, B-Reel had a hell of a year.
It’s a huge honor and we couldn’t be more proud to be part of the team!
Check out more and reflect on their past years work on Creativity!
Photo via Creativity
The Mission Studio kills it again! This latest spot for Mini USA was completed in only a couple weeks by animation director Piotr Karwas and his talented team.
